How has the FMCG consumer buying process changed??

 

FMCG is a long established industry and is one of the key contributors of the economy all around the globe. It has got a huge number of industries that fall under this category. Kiwi foods established in 2004 in Delhi and then shifted to Tronica city, Ghaziabad, Uttar Pradesh is also one of the key organizations that comes under the same category. Kiwi foods known as one of the leading chips manufacturer in Northern India.

 We at kiwi foods, a leading chips manufacturer in India, strongly believe in evolving our products and policies as per the need of the hour and the customers’ requirements. In the past few years, the trend of customer purchasing has changed in various ways. From switching to healthy snacks, chips and candies to ensuring that the product passes all safety protocols and is easily available, the consumers have become well aware and hence their buying decisions in terms of purchasing FMCG products has changed a lot, which in turn has changed the shape of FMCG consumer buying process.

 

FMCG consumer buying process:-

At kiwifoods, a leading candy manufacturer in India,our best assurance does not remain only limited to our manufacturing units. We ensure that we make every possible attempt to make sure that our very popular product such as chips and candies reaches customers easily and they are able to connect with it.  We understand that when it comes to the FMCG consumer base, the buying process is different from what it is for other industries. Hence, we always ensure the following for our customers:-

 

●     Need recognition: - We never know when and where a customer would be in need of a certain product, so we always ensured that the product such as chips, candies are always present in sufficient quantities in the stores.

●     Enters the outlet: - In order that the customer is easily able to access and identify the brand easily in stores, our brand such as Tanatan, chippys bomb blast etc. are always visible from outside the store.

●     Spots the category: - We make sure that our product such as chips, snacks and candies are always available in the right category.

●     Spots the range: - We make sure that all the range of our products is available. For example, if it is about the range of chips and snacks then as a leading snacks manufacturer in India, all our different flavoured chips are available.

●     Evaluates the alternatives: - A customer has all the rights to evaluate different products and hence make a choice amongst them. Hence, we ensure that we bring only the best to our customers to remain their first choice for chips, snacks and candies.