FMCG (Fast Moving Consumer Goods) is the
fastest growing industries which run into billions. However, the FMCG
distribution tends to have lower prices and slimmer margin compared to consumer
durable goods.
Under FMCG, there are many products like food, soft drinks,
soap, etc. Which are found in a wide range in different outlets?
Many top
e-commerce brands have a wider FMCG distribution center and sales channels in
both urban and rural areas. The best FMCG distribution example is of the food
industry. Kiwi Foods, one of the
reputed snack manufacturing brands
has a wider distribution center through its franchise. Distributors are having
a great time in working as a franchise for Kiwi Foods.
There is great competition for space in
shelves of distributors. For FMCG distributors, it is important for products to
get maximum sales and good shelf space. If you are a FMCG distributor and
wanting to increase your sales for longer terms, then here are 3 tips how FMCG
distributors can increase sales-
1. Know your Competition-
As a distributor, you need to stay updated
what competitors are doing. For example, if you are a distributor for snack
products and trying to get into stores. When you find a store which is already
offering five other competing snack items, then you may need to skip it in
favor of another store. Here you also need to do more in-depth research about
how many your competitors are selling and earning. Once you get the complete
picture, you can know what kind of product volumes and margins you need to
distribute for the snack brand.
2.
Avoid Consignment Selling-
Usually, store owners and management are
reluctant to buy FMCGs that are not certain they can sell. Many new
distributors usually find under this situation, the decision maker, you offer
compromise they won't buy product up-front. If the product gets sold, then
store owners may agree to pay certain cut out of the total sales. However, if
the product isn't getting sold, then this can bring loss. This is called as the
Consignment Selling. Distributors who face this situation should avoid getting
under this situation.
3. Build Strong Relationships-
Stronger the relationship you build with
store owners and managers that will help in making a good distribution center.
Relationship building is very important, especially in small and family-owned
corner stores where there is no corporate management that store needs to
answer. If the store owners know you well, then it can make easier for building
relationship with the distribution center.
Other ways on how you distributors can
increase the FMCG sales-
·
Improve productivity of your
distribution network
·
Market Development
·
Provide with complete insight
to build and reach the larger market
If you are keen on becoming the distributor
for Kiwi Foods, then connect with them and get the distribution authority for
success.
