Basically
there are 5R principle for creating an enduring brand. Alike other industries
FMCG has also been hit hard during covid-19. However, using he 5R strategy the
market has been slowly able to restore its position. This 5R is the same
principle that was once used by Nestle to bring back Maggi to the market. The
5R principle can be explained as follows:-
Ø
Relevance:- This covers the core purpose and
value of the organization. This is the key aspect with which a consumer
connects first. For e.g. if we talk about Kiwi Foods, the first image that
comes in the mind is of a leading manufacturer of snacks, candies and chips in
northern India.
Ø Resonance:- This part talks about building relationship with the consumers. It is very important to touch the relationship chord with the consumer. Using the current situation and daily life examples to stay emotionally connected with the consumers is the best way to market your product as well as build consumers. You can do the same using various campaign launch and via advertisements.
Ø Reinforcement:-This covers understanding the customer journey and connecting the dots. Post the online shopping mode introduced the way of shopping has drastically changed for the consumers. Hence, it is imp to study and understand the modes via which the consumer is purchasing the products and the frequency of the purchase. This is how the dots can be actually connected. Apart from the conventional methods also use social media platform to understand the consumer’s journey and then plan the selling approach.
Ø Rjuvenation:- This consists of launching new categories and new prepositions. This is mainly done to meet the demands of the customer by either diverting from the existing product line and launching new products or by meeting unmet demands.
Ø
Rechartering:- One should recharter journey with
people, purpose, partnerships and profit. This applies when you have already
reached a certain milestone in your carrier and you look for new ways to start
fresh.
We at Kiwi foods follow all the 5Rs religiously in our business to deliver only the best to our customers and retain a long term relationship with them. This is the sole reason why we are the prime choice for our customers for over a decade and will continue to be so by launching new range of affordable and healthy food products.
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